watch out - the annoying display ad you just couldn't close is the old guard of a new trend in engaging display advertising. well, maybe not new, but a trend i just learned about.
The World's Best Banner Ads (And Why They Worked)
factors for effective display ads:
-give user reason to click (reward)
-sense of urgency
-entertaining
-interesting placement on page
the traditional method to evaluate effective TV advertising follows the framework below:
A - attracts attention
B - communicates clear benefit
L - links to brand equity
E - executed well, consistent with other executions
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