Wednesday, February 10, 2010

Tuesday, February 9, 2010

Social Media Campaigns

The big talk in marketing is how social media like Facebook and Twitter are changing how companies market to consumers. Companies can use social technology to have a "conversation" with consumers, listen to what consumers and competition are saying about their brand, and listento what the competition is doing.

I wanted to share social media campaigns I came across that were touted as "best":

Charity (Fundraising)
http://mashable.com/2009/04/02/social-media-charity-events/

Cause Marketing (Partnerships between Company & Nonprofit)
http://www.causemarketingforum.com/award_archives.asp