Social Shopping

Retailers are trying to capture Tweens (8-12 yr olds) by adding a social element to online shopping. Kaboodle is basically a social network (think LinkedIn) for shopping where teenagers can browse fashion interests and communicate with people who have similar fashion styles.

Gilt Group

I'm not a big shopper, but have friends who love to shop. They love buying luxury brands at huge exclusive sales online at Gilt Groupe. Gilt Group is all about exclusivity. They sell luxury brands (eg. Fendi) at sample sale prices. However, not just anyone can be privy to these perks. You have to be invited by a friend who's already a member of Gilt Group in order to get the benefit of low prices. Exclusivity and luxury go hand-in-hand. If luxury were so easy to get, it wouldn't be special anymore.