Many retailers are trying to figure out how to take advantage of gifting occasions as a key aperture to increase purchases, and possibly trade up shoppers. I was impressed by Sephora's loyalty program, which remembered my birthday was coming up and offered me a free gift in store or online (with any purchase). This email will be successful in getting me to visit an actual store (frequency), where I'll probably play around with other products in store and buy something special for myself - all fun things for me!
No comments:
Post a Comment